It was my first time visiting this facility for the CQC renewal course.
I obviously had access to the meeting room on the ground floor, and I must say it is spacious, well-equipped, and comfortable.
On the ground floor, there is a small room with a coffee machine and a water dispenser, so light refreshments are available during breaks.
As with any proper facility, there is a caretaker, the premises are served by parking spaces — unfortunately paid — and for those coming from Modena, it is also reachable on foot or by bike.
Instagram for hotels, bars, and restaurants: strategies and techniques to increase followers and engagement
Target audience:
The course is aimed at employees of companies affiliated with the EBURT Bilateral Entity.
Description:
In the hospitality and restaurant sector, having a presence on Instagram has become an essential tool to promote your business, strengthen brand identity, and attract new customers. The ability to create engaging content, curate the profile's aesthetics, and interact effectively with the audience is now a strategic skill.
This training course is designed to develop practical and up-to-date skills in managing Instagram, focusing on growth strategies, visual storytelling, techniques to increase engagement, and conscious use of the platform's tools. The goal is to provide operators with the tools to enhance their business and communicate effectively with the digital audience.
Program:
The role of Instagram in marketing for restaurants, bars, and hotels
Building a coherent and appealing profile: aesthetics, bio, and highlights
Content strategy: what to publish, when, and with what goal
Techniques to increase real followers and engagement
Reels, Stories, and posts: differences, uses, and best practices
The use of hashtags, geotags, and effective calls to action
Managing interactions and customer care via social media
Data analysis and tools to monitor performance
Practical examples, case studies, and operational simulations
